Normally you read “Like X for Charity Y” all the time on Facebook, or you have encouragement to change your profile picture. I’ve always thought this gesture did nothing to help anyone in a practical sense. Now Unicef agrees, launching its “Likes Don’t Save Lives” campaign.
It’s not about child abuse directly and Unicef might leave itself open to criticism if its admin costs are judged to be too high, but otherwise makes a relevant point. The Verge.com has the story here.