In the U.S., consumers are constantly bombarded with pharmaceutical advertising describing the many benefits of different psychiatric medications (Depression hurts. No duh!). But consumers get no marketing about the benefits of psychotherapy, and often still have old, stigmatizing misconceptions about how it works and how expensive it is. (No, you don’t lie down on a couch and no, it doesn’t take 10 years before psychotherapy starts helping.)
What do we have to do to get people to realize that there are no quick, pill-form, answers to mental health issues? What will it take before people quit avoiding the stigma of “being in therapy”, when it clearly works for so many people?