Link – The January blues are just a way for brands to monetise your mental health

I actually think this is a really important message.

Because here’s the thing – you very well might be feeling absolutely awful right now. But that’s not because it’s Blue Monday, or you ate too much turkey at Christmas, or you haven’t signed up to a gym yet.

Seasonal affective disorder is a very real, very distressing thing, and the situational factors behind why we might be more likely to feel bad in January shouldn’t be ignored.

Buying things isn’t a fix.

Remember, advertising is an attempt to get you to do something. It’s manipulation. It may be benign, or it may not be, but always remember why an ad was created in the first place. To sell you something.

I’m not saying that you should never buy anything you see in an ad. We all do it all the time. Just don’t expect the thing being advertised to make a quick change to your mental health. That’s not how this works.

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